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awfluencer

About Awfluencer

We connect brands with the voices people trust

Awfluencer is an influencer marketing agency based in Baner, Pune. We started with a simple belief: people don't trust ads, they trust people. So we help brands work with the right people.

The Awfluencer team planning an influencer campaign in Pune
Campaign planning meeting at the Awfluencer office in Baner, Pune

500+

campaigns delivered

Our story

Built to make influencer marketing simple and fair

Our team comes from social media, performance marketing and content production. We saw brands spending on influencers without a plan, creators getting unclear briefs and late payments, and results nobody could measure.

Awfluencer fixes that. We build campaigns around audience data, give creators clear briefs and fair terms, and report on the numbers that matter — clicks, sign-ups and sales.

Today we work with cafés and clinics in Pune, D2C brands across India and a network of more than 10,000 creators — from nano creators in Kothrud to YouTubers with millions of subscribers.

250+
Brands served
10K+
Creators in our network
50M+
Audience reach
500+
Campaigns delivered

What we believe

Our values

To make influencer marketing simple, measurable and fair — for brands and for creators.

Real over viral

We chase relevance and trust, not vanity metrics.

Honest numbers

Every report shows what worked and what did not.

Creators first

Clear briefs, fair fees and on-time payments.

Always learning

We test formats and trends every week.

How we work

From brief to buzz

A simple five-step process, the same for a café launch or a national campaign.

  1. STEP 01

    Brief

    Tell us your goal, audience, budget and timeline. We ask the right questions so the plan fits.

  2. STEP 02

    Match

    We shortlist creators using audience data — location, age, engagement and authenticity.

  3. STEP 03

    Create

    Creators make content from a clear brief. You approve scripts and drafts before anything goes live.

  4. STEP 04

    Launch

    Content goes live on schedule with tracked links and codes, boosted with ads where it helps.

  5. STEP 05

    Measure

    You get a clear report: reach, engagement, clicks, sales and what to do next.

Why Pune

Rooted in Pune, working across India

Pune is one of India's fastest-growing creator cities — students, IT professionals, food lovers and weekend travellers make it a perfect test market. Our office in Baner puts us close to the creators and brands we work with every day.

From Baner, Koregaon Park and Viman Nagar to Hinjewadi, Wakad and PCMC, we know which creators people in each part of the city follow — and we run national campaigns from here too.

Testimonials

What brands & creators say

“Awfluencer understood our brand from day one. They picked creators who actually used our products, and the content felt real. Our first batch sold out in under a month.”
SASneha AgarwalFounder, Kiara Skin
“Clear plan, clear costs and a clear report. For the first time we could see exactly which creators drove sales. We now run every festive campaign with them.”
RBRahul BhosaleMarketing Head, UrbanThread
“The creator tables were a hit. Our café was packed for weeks, and people still walk in saying they saw us on a reel.”
AKAditi KaleOwner, Chai Collective
“Their creator-led ads beat our in-house ads by a mile. Great at testing hooks and scaling what works.”
VSVarun ShettyGrowth Lead, FitFuel
“As a creator, I love working with Awfluencer — briefs are clear, feedback is quick and payments are always on time.”
PNPooja NairCreator, Food & lifestyle, Pune
“We were sceptical about influencers for real estate. The walkthrough reels brought serious buyers to our site office.”
KDKaran DesaiSales Director, Nestora Homes

Taking new campaigns

Ready to build influence that actually converts?

Tell us your goal and budget. Within one working day you get creator ideas, a timeline and a clear cost — no obligation.

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