Beauty & Skincare
Launching a skincare line to 2.4M people in 30 days
A 60-creator seeding and reels campaign that made a new Pune skincare brand sell out its first batch.
- Unique reach
- 2.4M
- Unique reach
- Avg. engagement
- 7.8%
- Avg. engagement
Influencer Strategy & Consulting
Influencer Strategy & Consulting
A clear influencer roadmap: goals, budget split, creator mix, content pillars and KPIs.
What is influencer strategy & consulting?
Many brands try influencer marketing once, get mixed results and stop. Usually the problem is not the idea — it is the plan. We help you decide where influencer marketing fits, what to spend and how to measure it.
You get a practical roadmap your team can run with, or that we can run for you as an always-on program.
Why brands choose us
- A plan before you spend
- Benchmarks from 500+ campaigns
- Works with your in-house team
- Built around measurable goals
- 250+
- Brands served
- 10K+
- Creators in our network
- 50M+
- Audience reach
- 500+
- Campaigns delivered
What's included
Our strategy service
01
Audit
What has worked so far, what has not, and why.
02
Goals & KPIs
Awareness, engagement, traffic or sales — with the right metrics for each.
03
Budget planning
How to split spend across creators, content and paid boosting.
04
Creator mix
The right balance of nano, micro, macro and celebrity creators.
05
Content pillars
Themes and formats that keep your brand consistent.
06
Always-on programs
Ambassador programs that build relationships over months, not days.
How we work
From brief to buzz
A simple five-step process, the same for a café launch or a national campaign.
STEP 01
Brief
Tell us your goal, audience, budget and timeline. We ask the right questions so the plan fits.
STEP 02
Match
We shortlist creators using audience data — location, age, engagement and authenticity.
STEP 03
Create
Creators make content from a clear brief. You approve scripts and drafts before anything goes live.
STEP 04
Launch
Content goes live on schedule with tracked links and codes, boosted with ads where it helps.
STEP 05
Measure
You get a clear report: reach, engagement, clicks, sales and what to do next.
Related case studies
All case studies
Fashion & Apparel
Making a Pune fashion label the talk of festive season
Try-on reels and styling challenges that doubled festive-season online sales.
- Online sales vs last year
- 2.1x
- Online sales vs last year
- Reel views
- 1.2M
- Reel views
Food, Cafés & Restaurants
Filling a new café every weekend for a month
A local creator table series that brought 3,000+ walk-ins to a new café in Baner.
- Offer walk-ins
- 3,000+
- Offer walk-ins
- New followers
- 11K
- New followers
FAQs
Strategy FAQs
Do you only do strategy, or run campaigns too?
Both. Some brands take our strategy and run it in-house; most ask us to execute it.
What is an ambassador program?
A long-term partnership with a small group of creators who feature your brand regularly — it builds far more trust than one-off posts.
How do you measure ROI?
With tracked links, discount codes, platform insights and, where possible, sales data from your store or website.
Let's talk
Plan your strategy campaign
Share a few details and we'll come back with creator ideas, timelines and a costed plan within one working day.
Other services
Start your campaign
Tell us about your brand. We reply within one working day with ideas and a costed plan.