FAQs
Frequently asked questions
Costs, creators, platforms, reporting — and how creators can work with us.
FAQs
About working with us
What does an influencer marketing agency do?
An influencer marketing agency finds the right creators for your brand, plans the campaign, negotiates fees, manages content approvals and posting, and reports on results — so you get the benefits of creator marketing without managing dozens of people yourself.
Why choose an influencer marketing agency in Pune?
A Pune-based agency knows the city's creators, neighbourhoods and audiences. That matters for local launches — cafés, stores, real estate, education and events — and we also run pan-India campaigns from here.
How much does influencer marketing cost?
It depends on the number and size of creators. Nano and micro-creator campaigns can start from around ₹50,000, while campaigns with bigger creators run into several lakhs. We always share a costed plan first.
How do you choose the right influencers?
We look at audience location, age and gender, engagement rate, comment quality, past brand work and content style — and we check for fake followers — before shortlisting anyone.
Which platforms do you work on?
Mainly Instagram and YouTube, plus LinkedIn for B2B brands and Moj/ShareChat-style platforms for regional reach.
How do you measure campaign results?
With platform insights, tracked links, UTM codes, discount codes and, where possible, your sales data. You get a final report with reach, engagement, clicks, conversions and cost per result.
Can we approve content before it is posted?
Yes. Every script and draft goes through your approval before it goes live, with up to two rounds of changes.
I am a creator. How can I work with Awfluencer?
Fill the "Join as a Creator" form with your profile details. When a brand campaign fits your niche and audience, our team will reach out with the brief and fee.
Do you work with small businesses?
Yes. Many of our Pune clients are cafés, salons, clinics, boutiques and startups. Micro-creator campaigns work well for smaller budgets.
How quickly can a campaign go live?
Usually within 2–3 weeks from the brief. Urgent launches can be faster with our ready network of creators.
Services
About our services
How much does an influencer campaign cost in Pune?
Campaigns start from around ₹50,000 for a focused nano and micro-creator push and scale with the number and size of creators. We share a costed plan before you commit.
Can we use the content in our ads?
Yes. We agree paid usage rights with each creator before the shoot, so you can run the content as ads.
What is the difference between UGC and influencer content?
Influencer content is posted on the creator's own profile to reach their audience. UGC is made for your brand to post and run as ads — reach comes from your channels.
Do micro-influencers work better than big influencers?
For most brands, a mix works best: micro-creators (10K–100K) bring high engagement and trust, while one or two larger creators add reach.
How long does a YouTube video keep bringing results?
Well-made reviews and integrations keep getting views for 6–18 months, especially when they target search terms.
How many micro-influencers do we need?
For a city launch, 25–50 creators is a good start. For national D2C brands, 100+ creators over a month works well.
Do you only do strategy, or run campaigns too?
Both. Some brands take our strategy and run it in-house; most ask us to execute it.
What is influencer whitelisting?
It means running paid ads from a creator's account with their permission. The ad shows their name and photo, which feels more trustworthy than a brand ad.
Still have questions?
Send us a note and a strategist will get back within one working day.