Health & Fitness
Driving app installs for a nutrition brand
A 21-day fitness challenge with creators, scaled with whitelisted ads.
- Cost per install
- -38%
- Cost per install
- App sign-ups
- 45K
- App sign-ups
Creator-Led Performance Ads
Creator-Led Performance Ads
Turn creator content into ads that sell — whitelisting, testing and scaling on Meta and YouTube.
What is creator-led performance ads?
Your best-performing creator posts should not disappear after 48 hours. We turn them into ads, test different hooks and scale the winners on Meta and YouTube.
With whitelisting, ads run from the creator's own handle — which usually means higher trust, better click-through and lower cost per purchase than brand-page ads.
Why brands choose us
- Creator trust with paid reach
- Built for D2C, apps and e-commerce
- Weekly creative testing
- Clear cost per result
- 250+
- Brands served
- 10K+
- Creators in our network
- 50M+
- Audience reach
- 500+
- Campaigns delivered
What's included
Our performance ads service
01
Whitelisting setup
Creator permissions and ad access set up the right way.
02
Hook testing
Several opening seconds tested to find what stops the scroll.
03
Ad creative edits
Captions, CTAs and cut-downs for every placement.
04
Audience targeting
Lookalikes and interest audiences built around creator fans.
05
Scaling
Budgets moved to winning ads every week.
06
Sales reporting
Cost per purchase, ROAS and creative-level insights.
How we work
From brief to buzz
A simple five-step process, the same for a café launch or a national campaign.
STEP 01
Brief
Tell us your goal, audience, budget and timeline. We ask the right questions so the plan fits.
STEP 02
Match
We shortlist creators using audience data — location, age, engagement and authenticity.
STEP 03
Create
Creators make content from a clear brief. You approve scripts and drafts before anything goes live.
STEP 04
Launch
Content goes live on schedule with tracked links and codes, boosted with ads where it helps.
STEP 05
Measure
You get a clear report: reach, engagement, clicks, sales and what to do next.
Related case studies
All case studies
Beauty & Skincare
Launching a skincare line to 2.4M people in 30 days
A 60-creator seeding and reels campaign that made a new Pune skincare brand sell out its first batch.
- Unique reach
- 2.4M
- Unique reach
- Avg. engagement
- 7.8%
- Avg. engagement
Fashion & Apparel
Making a Pune fashion label the talk of festive season
Try-on reels and styling challenges that doubled festive-season online sales.
- Online sales vs last year
- 2.1x
- Online sales vs last year
- Reel views
- 1.2M
- Reel views
FAQs
Performance Ads FAQs
What is influencer whitelisting?
It means running paid ads from a creator's account with their permission. The ad shows their name and photo, which feels more trustworthy than a brand ad.
Do we need a separate ad budget?
Yes. Ad spend is separate from creator fees and our management fee. We suggest a starting ad budget based on your goals.
Which platforms do you run ads on?
Mainly Meta (Instagram and Facebook) and YouTube.
Let's talk
Plan your performance ads campaign
Share a few details and we'll come back with creator ideas, timelines and a costed plan within one working day.
Other services
Start your campaign
Tell us about your brand. We reply within one working day with ideas and a costed plan.