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FitFuel · Health & Fitness

Driving app installs for a nutrition brand

A 21-day fitness challenge with creators, scaled with whitelisted ads.

-38%
Cost per install
45K
App sign-ups
12
Fitness creators
21
Day challenge

The challenge

FitFuel wanted to grow app sign-ups at a sustainable cost per install.

What we did

We ran a 21-day challenge led by 12 fitness creators, who posted daily stories and weekly reels. Top-performing content was whitelisted and scaled on Meta.

Outcome

Creator-led ads delivered installs at 38% lower cost than the brand's previous ads.

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