Beauty & Skincare
Launching a skincare line to 2.4M people in 30 days
A 60-creator seeding and reels campaign that made a new Pune skincare brand sell out its first batch.
- Unique reach
- 2.4M
- Unique reach
- Avg. engagement
- 7.8%
- Avg. engagement
UrbanThread · Fashion & Apparel
Making a Pune fashion label the talk of festive season
Try-on reels and styling challenges that doubled festive-season online sales.
- 2.1x
- Online sales vs last year
- 1.2M
- Reel views
- 18K
- Link clicks
- 25
- Creators
The challenge
UrbanThread wanted to stand out in the crowded festive season and move shoppers from Instagram to their website.
What we did
We built a "3 looks, 1 kurta" styling challenge with 25 fashion creators, each styling the same piece three ways. Creators shared unique discount codes to track sales.
Content
Collab posts appeared on both the brand and creator profiles, and the top 5 reels were boosted as ads during Diwali week.
More case studies
Food, Cafés & Restaurants
Filling a new café every weekend for a month
A local creator table series that brought 3,000+ walk-ins to a new café in Baner.
- Offer walk-ins
- 3,000+
- Offer walk-ins
- New followers
- 11K
- New followers
Health & Fitness
Driving app installs for a nutrition brand
A 21-day fitness challenge with creators, scaled with whitelisted ads.
- Cost per install
- -38%
- Cost per install
- App sign-ups
- 45K
- App sign-ups
Taking new campaigns
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