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Kiara Skin · Beauty & Skincare

Launching a skincare line to 2.4M people in 30 days

A 60-creator seeding and reels campaign that made a new Pune skincare brand sell out its first batch.

2.4M
Unique reach
7.8%
Avg. engagement
3.1x
Return on ad spend
60
Creators

The challenge

Kiara Skin was a new D2C skincare brand with a strong product but almost no awareness. They needed trust and first sales within one month of launch, on a limited budget.

What we did

We seeded products to 60 skincare and beauty creators across Pune, Mumbai and Bengaluru, focusing on micro-creators with high comment quality. Each creator used the serum for 14 days before posting an honest review reel.

Content

The best-performing reels were turned into whitelisted ads on Meta with three hook variations each. We also collected 25 UGC videos for the brand's website and marketplace listings.

Outcome

The first production batch sold out in 26 days and the brand reached 2.4 million unique accounts.

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